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119 High Street
Newmarket Suffolk CB8 9FT
United Kingdom
+ 44 1638 672972
admin@directchoice.co.uk
We respect your privacy. This is why we have taken the time to disclose our information collection practices and our privacy policy. Please take the time to review this document.

We collect information for the following purpose(s):
Completing or supporting an activity
To enhance, evaluate, or otherwise review the site, service, product, or market
To provide quotations and policy fulfilment and also to perform anonymous statistical analysis
Who has access to the information we collect?
Direct Choice will not release your details to any third party unless you take out a policy through us. If you become a client of ours, we will not release your details to any other party except:-
The Motor Insurance Database operated by the Motor Insurance Information Centre
Fraud Prevention Agencies
Other bodies legally or contractually entitled to the information
Other facilitators such as Claims Services who need the information to service your needs
Of the information we do collect, we allow our users access to their own information:
Including contact and personal information (such as name, email address, date of birth, employer, etc) and quotation information.
If you believe that our website has collected incorrect information or if you would like to dispute any information, please contact us using the address at the top of this page.
Your information (including information that we already hold and may receive now and in the future as well as information about lapsed policies) may be held on a group database operated by your Insurer and may be shared with other companies associated with your Insurer. This will allow your Insurer to reflect all the connections that you have with the Insurer’s group. They may disclose your information to agents and service providers appointed by them (such as loss adjusters, approved contractors, market research and quality assurance companies). Your information will be used for general insurance administration purposes. It may also be used for offering renewal, research and statistical purposes and for crime prevention. Your Insurer may also transfer your information to any country including countries outside the European Economic Area for any of these purposes and for system administration.
The Data Protection Act 1998 defines sensitive data as information about your racial or ethnic origin, political opinions, religious beliefs or beliefs of a similar nature, trade union membership, physical or mental health condition, sexual life, criminal record, pending court proceedings or sentence or any alleged offence. The information referred to above may include sensitive data.
With limited exceptions, you have the right to access and if necessary correct the information that your Insurer holds about you.
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