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About Direct Choice

Taylor Price & Co were founded in 1974 and were pioneers in the field of direct insurance sales, being one of the first direct insurance providers in the country. From the start, we have invested heavily in staff training and technology. We use one of the best computerised insurance administration systems in the country (from Cheshire DataSystems Ltd) and this is backed up with a sophisticated call centre system from Mitel to ensure all enquiries are promptly handled, together with an advanced voice recording system from Eyretel, which has largely allowed us to dispense with documentation, speeding up and simplifying the process of buying insurance.

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Why Direct Choice?

After all, they ask a lot of questions! Yes, we do. Some people don’t – they ask a few questions and then, if you don’t fit, they don’t bother. We care about our customers and want to ensure that you get the right policy. If it means spending an extra few minutes on-line – we think you’ll find it’s worth it in the end!

We pride ourselves on the care we take of our customers. We ensure that all quotations are fully explained at the time they are given, and only use insurers with a first class reputation for claim handling.

But I’ve never heard of them! Don’t worry. We have been trading for more than 25 years, and more than a million people have come to us for their insurance. We are one of the most efficient insurance providers in the industry and grow larger every day.

But aren’t middlemen more expensive? It depends who the middleman is.

We take more business off so-called “direct” insurers than they take from us. We are totally independent of any insurance company. This means that when you contact us, you can be assured of impartial advice in your best interests.

One call or visit to our site for a quotation means that we can find you the best policy that suits your needs both in terms of coverage and price. Contrast this with a direct insurer, who will only be able to advise you on their own product and only provide you with one quotation

If you have a problem, we're here to help. If you have a problem with a direct insurer, you're on your own.

It's true that you can sometimes save money by buying direct, but by no means always. Are you totally confident that you can handle your own insurance affairs, whether it's in arranging a policy, understanding the way your insurance policy works, or dealing with a claim? If the answer to this question is anything other than a resounding "yes", we believe you'd be better off talking to us. Even if you do feel that you may be able to handle all your insurance on your own, we might well be able to save you money anyway!

How? Well, if you have ever been involved in an argument with an Insurer over a claim, you will know how awkward they can get. With us, you get a team of experienced insurance negotiators dealing with your claims, plus you get the clout that only a major purchaser can bring to bear. Remember our slogan -“We buy more insurance so we can sell it to you cheaper” – we also buy more insurance, so we can help you more.

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